How the networks really work.
Plain guides for people who post for businesses: the rules each network sets, what things cost, and what schedulers get wrong. Each one is dated, and each is also available as Markdown for AI assistants.
TikTok's rules for posting from a scheduling tool (2026)
What TikTok requires when a business posts through an app: who can watch, interaction settings, commercial disclosure, and private posting until audit.
, 2 minute read
Why social media schedulers post twice, and how to make sure yours doesn't
A post goes out twice when a scheduler retries after a network didn't answer. Here's why that happens, and the three checks that stop it.
, 3 minute read
X's pay-per-use API: what it means for scheduled posts in 2026
Since February 2026 X charges apps for every post and read, and a post with a link costs about thirteen times a plain one. What that means for scheduling.
, 2 minute read
Next week, planned by Friday.
Every feature switched on from the first day. No card until you decide to stay.