# Indably

> Indably is a social media publishing desk for businesses that run more than one brand: agencies with clients, groups, franchises and owners with several ventures. It plans, approves, publishes and reports on posts to Facebook, Instagram, LinkedIn, X, Threads, TikTok, YouTube and Google Business Profile, and builds ads on Meta, LinkedIn, Google and TikTok. It is made in Durban, South Africa, by Xee Holdings (Pty) Ltd, and priced per brand in rand.

Key facts:
- The name: Indably joins indaba, the isiZulu word for a gathering where people sit together, talk through what matters and settle it, with -ably, done in a way that can be counted on. Your brands' indaba, done ably: everyone with a say gathers around each post, and once it's settled it goes out to every network at its time, exactly once.
- Each brand is a separate workspace with its own accounts, calendar, people, approvals and reports.
- Posted once: if a network doesn't answer after a post was sent, Indably checks the network before ever sending it again, and asks a person when it can't tell. It never retries blind.
- Approvals by role per brand (Owner, Manager approves, Contributor writes, Viewer looks), from the web app or WhatsApp (through ChatReach).
- Branded PDF reports, emailed weekly or monthly with a written summary; CSV export.
- Where a network hasn't approved Indably yet, it prepares the post and reminds a person to publish it (assisted publishing).
- Ad spend is billed by each network directly; Indably doesn't touch it.
- Bring your own Anthropic API key for AI suggestions, or use the included allowance.
- Pricing (per brand per month, before VAT; each brand priced by the band it falls in):
  - Brands 1–2: R 399.00
  - Brands 3–5: R 349.00
  - Brands 6–10: R 299.00
  - Brands 11–25: R 249.00
  - Brands 26+: R 199.00
- 14-day free trial. Card payments through PayFast.
- Sign up: https://app.indably.com/account/register. Contact: hello@indably.com.

## Product

- [Social media publishing for every brand you run, exactly once](https://indably.com/): Plan, approve and publish to eight social networks for every brand you run, never posting twice, with reports your clients can read. Named for the indaba. Made in Durban.
- [Pricing — per brand, cheaper the more you run](https://indably.com/pricing): One price per brand per month, lower for every band of brands you add. Every network, approvals, reports and the ads builder included. 14 days free.
- [Approvals — nothing goes out until the right person says so](https://indably.com/approvals): Drafts, review, approval and scheduling with roles per brand. Approve from Indably or from WhatsApp, with every decision on the record.
- [Reports — numbers your clients can read](https://indably.com/reports): Branded PDF reports for any dates, emailed weekly or monthly with a written summary, and the numbers in CSV when you want them.
- [Ads — one builder for Meta, LinkedIn, Google and TikTok](https://indably.com/ads): Build, launch and report on campaigns in your own ad accounts on Meta, LinkedIn, Google and TikTok, from the same place you plan your posts.
- [Posted once — how Indably makes sure a post never goes out twice](https://indably.com/posted-once): What happens when a network doesn't answer, why most schedulers retry blind, and the three checks Indably makes before it ever sends a post again.

## Networks

- [Networks — what Indably posts to, and how](https://indably.com/networks): Facebook, Instagram, LinkedIn, X, Threads, TikTok, YouTube and Google Business Profile: what you can post on each, what each network asks, and which numbers come back.
- [Schedule Facebook posts with Indably](https://indably.com/networks/facebook): Schedule posts to your Facebook Pages: text, links, photos, albums and video, with the first comment added straight after.
- [Schedule Instagram posts with Indably](https://indably.com/networks/instagram): Publish to Instagram Business and Creator accounts: single photos, carousels of up to 10 and Reels, with the first comment for your hashtags.
- [Schedule LinkedIn posts with Indably](https://indably.com/networks/linkedin): Post to LinkedIn Company Pages and personal profiles: text, links, up to 20 photos or an MP4 video, with LinkedIn's formatting kept intact.
- [Schedule X posts with Indably](https://indably.com/networks/x): Schedule posts to X with photos or video, counted the way X counts them, and your first comment as a reply.
- [Schedule Threads posts with Indably](https://indably.com/networks/threads): Post to Threads: text up to 500 characters, up to 20 photos and videos, and a first comment as a reply.
- [Schedule TikTok posts with Indably](https://indably.com/networks/tiktok): Publish videos and photo posts to TikTok, with TikTok's own questions answered on every post: who can watch, comments, Duet and Stitch, and whether it promotes a brand.
- [Schedule YouTube posts with Indably](https://indably.com/networks/youtube): Upload videos and Shorts to your YouTube channel with a title, visibility and the “made for kids” answer YouTube requires.
- [Schedule Google Business Profile posts with Indably](https://indably.com/networks/google-business-profile): Post updates to your Google Business Profile, the listing people see on Google Search and Maps, with a photo and a button.

## Who it's for

- [For agencies — every client's brand, one calendar](https://indably.com/for-agencies): Run every client's social media from one place: a workspace per client, client approvals, branded reports emailed for you, and pricing that drops as you grow.
- [For groups and franchises — one desk for every brand](https://indably.com/for-multi-brand-businesses): Groups, franchises and owners with several ventures: keep each brand separate, share the work, and see every brand's week at once.

## Company

- [Security and privacy — how Indably looks after your accounts](https://indably.com/security): Encrypted network sign-ins, passkeys, roles per brand, a full audit log and POPIA-minded data handling, from the team behind Xee Security.
- [About Indably — made in Durban by Xee Holdings](https://indably.com/about): Why it's called Indably (indaba + ably), and who makes it: Xee Holdings in Durban, the team behind Paid, Xee Security and ChatReach.
- [Contact Indably](https://indably.com/contact): Talk to the people who build Indably: questions, demos, partnerships and support.

## Guides

- [Guides — social publishing, explained](https://indably.com/guides): Plain-language guides on how the networks really work for businesses: posting rules, approvals, costs and the things schedulers get wrong.
- [TikTok's rules for posting from a scheduling tool (2026)](https://indably.com/guides/tiktok-posting-rules-for-business.md): What TikTok requires when a business posts through an app: who can watch, interaction settings, commercial disclosure, and private posting until audit.
- [Why social media schedulers post twice, and how to make sure yours doesn't](https://indably.com/guides/why-schedulers-post-twice.md): A post goes out twice when a scheduler retries after a network didn't answer. Here's why that happens, and the three checks that stop it.
- [X's pay-per-use API: what it means for scheduled posts in 2026](https://indably.com/guides/x-api-pricing-for-scheduled-posts.md): Since February 2026 X charges apps for every post and read, and a post with a link costs about thirteen times a plain one. What that means for scheduling.

## Legal

- [Privacy notice](https://indably.com/privacy): What personal information Indably keeps, why, for how long, who it's shared with, and your rights under POPIA.
- [Terms of service](https://indably.com/terms): The agreement between Xee Holdings and the businesses that use Indably.
- [Deleting your data](https://indably.com/data-deletion): How to disconnect a network, remove what Indably holds about you, and close an account.